Top 5 Social Apps Performance in the US for Q3 2023

During the third quarter of 2023, the top 5 social apps on a unified platform in the United States—Threads, TikTok, Instagram, Facebook, and Reddit—demonstrated diverse performance metrics in weekly downloads, revenue, and active users.

Threads saw a significant initial surge in weekly downloads, peaking at approximately 11.4M in early July, then gradually declining to around 464K by the end of September. Weekly active users showed a similar trend, starting at 10.6M and fluctuating before settling at around 5.7M by the end of the quarter.

TikTok maintained a strong weekly revenue, with figures hovering between $13.8M and $16.6M, peaking at the end of September. Weekly downloads remained relatively stable, averaging around 950K, with a slight increase to nearly 1.1M in early September. Active users consistently stayed above 96M throughout the quarter.

Instagram exhibited fluctuations in weekly revenue, starting at $1.6M and experiencing peaks and troughs, ending with $1.6M in the last week of September. Weekly downloads varied, reaching a high of about 901K in late July and closing the quarter at approximately 775K. Active users remained stable, consistently above 110M.

Facebook showed a steady weekly revenue trend, ranging from $736K to $1.3M, with a notable peak in mid-August. Weekly downloads were relatively stable, averaging around 620K, with a slight dip in early September before recovering. Active users were consistently high, averaging around 224M throughout the quarter.

Reddit had a modest weekly revenue, peaking at about $146K in late July and then stabilizing around $43K towards the end of September. Weekly downloads were moderate, fluctuating between 297K and 354K. Active users showed a steady increase, starting at 20.7M and reaching approximately 21.7M by the end of the quarter.

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